/ NITE IZE
Nite Ize is a company that makes cool gear and gadgets. I created a campaign for them called “Life’s Adventure Kit.” I wrote and co-directed a series of web videos for them. In each spot, people receive a package from Nite Ize filled with their products. The people then go on to create their adventure.
Salespeople at Nite Ize say that retailers are asking them to create these kits so they can sell them (which they are). Nite Ize even changed their tagline to support the campaign!